Fired up over its new family-style pastas, Pizza Hut has changed its brand name to “Pasta Hut.” Really? No, not really. But the pizza chain has embarked on a major marketing push for its new Tuscani Pastas, including a hidden-camera TV commercial.
The name change was kind of an April Fool’s joke, which included temporarily changing the logo signage at Pizza Hut’s Dallas headquarters to “Pasta Hut.” But the world’s largest pizza chain is totally serious about expanding its menu with these new pasta entrees.
Two types of oven-baked pastas are currently being offered: Meaty Marinara and Creamy Chicken Alfredo. Both feature rotini pasta with sauce and cheese, and each comes with five breadsticks. Sized for a family of four, each Tuscani pasta is priced at $11.99. You can upgrade the breadsticks with cheese for an extra dollar.
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The TV commercial, in case you haven’t seen it, shows patrons at an upscale-looking restaurant (Provence in New York), filmed by a hidden camera as they enjoy their pasta dinners. The proprietor then enters the scene and asks if they are enjoying the meal. Of course everyone gushes over the food and he then tells them they’ve been sampling the new Tuscani Pastas from Pizza Hut. Imagine their surprise. Reminds us of the old Folger’s Crystals commercials of a couple decades ago.
The pastas come sealed in aluminum foil pans in a size suitable for a family of four, but for smaller households, the portion would be great for dinner for two, with leftovers for tomorrow’s lunch.
We found both varieties to be flavorful and satisfying. This is NOT “cafeteria pasta” one taster commented. Entrees like these could easily be very boring. These were not. The Meaty Marinara had a subtle spice kick to it, but not enough to turn off small children. In fact, we all agreed the Tuscanis would be ideal for families with small kids—a nice alternative to pizza on those nights when mom doesn’t feel like cooking. The Creamy Chicken Alfredo was rich, but not overly so, with decent-sized slices of chicken nestled in the thick sauce.
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Both pastas have a very homey, all-family feel to them. Pizza Hut is likely to do well with these new menu items. They probably won’t cut into their pizza sales much, and may well bring in some new, more family-oriented customers.
Senior Writer, The Food Channel A graduate of the University of Missouri’s prestigious School of Journalism, Bill has more than 35 years experience in the advertising industry. Joining Noble Communications in 1982, he has spent most of the past 25 years writing for food clients, including Tyson Foods, Borden Cheese, Quaker Oats, Campbell’s Soup, and Smucker’s among many others. As perhaps his chief claim to fame, Bill created the brand name, “Snackwell’s, ” for Nabisco—which went on to become one of the most successful new products of the ’90s. As Senior Writer for The Food Channel™, Bill’s responsibilities include content development, writing and editing. He is a frequent contributor of feature articles, interviews, social commentary, and reviews of food-related media.
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Pizza Hut Delivery In Levittown
Joplin, Missouri is known for a few things, including a few notable restaurants. Historically, it is probably best known as the place (…)This is the first time Pizza Hut has revamped its lineup of pastas since the Yum Brands chain began offering pastas for delivery in 2008
Pizza Hut gave its pasta lineup a makeover with the introduction Thursday of new oven-baked pastas featuring revamped recipes and a lineup extension, available nationwide.
The new pastas are now made with “more premium ingredients and savory sauces” like penne pasta noodles and a new Alfredo sauce recipe. The added pasta menu options include chicken alfredo pasta (made with Alfredo sauce, grilled chicken and baked cheese), Italian meats (made with tomato sauce, pepperoni, sausage, and cheese), cheesy Alfredo (with creamy Alfredo sauce, two layers of cheese and baked Parmesan cheese on top), and veggie (tomato sauce, green peppers, onions, tomatoes, black olives and cheese).
Pizza Hut Changes To Pasta Hut?
“Customers come to Pizza Hut for best tasting pizza and new pizza innovations, but we now have pastas that are premium, great tasting and affordable for you or your family” Lindsay Morgan, CMO of Pizza Hut said in a statement. “These are my new go-to order when I’m sending lunch or dinner to friends or family.”
Pizza Hut began offering oven-baked pasta selections in 2008 with the Tuscani Pastas, featuring Meaty Marinara and Creamy Chicken Alfredo varieties, which won a Nation’s Restaurant News MenuMasters award in 2009. This new lineup will replace the classic rotini-based pastas that have been baked under the same recipes for the past 14 years.
All oven-baked pasta orders come with garlic bread or breadsticks and are available starting at $8.99 (or a double family-sized portion starting at $13.99).
Copycat Pizza Hut Meaty Marinara Pasta
This is the second menu innovation Pizza Hut has introduced in 2022, with the first being the Spicy Lover’s pizza, which was added to the menu in January and is made with spicy marinara sauce, red chili peppers, and pepper flakes.
Yum Brands seems to be all about revamping past menu classics lately: Last week, KFC reintroduced chicken nuggets, which were originally available using a different recipe during the ‘80s.
Joplin, Missouri is known for a few things, including a few notable restaurants. Historically, it is probably best known as the place (…)This is the first time Pizza Hut has revamped its lineup of pastas since the Yum Brands chain began offering pastas for delivery in 2008
Pizza Hut gave its pasta lineup a makeover with the introduction Thursday of new oven-baked pastas featuring revamped recipes and a lineup extension, available nationwide.
The new pastas are now made with “more premium ingredients and savory sauces” like penne pasta noodles and a new Alfredo sauce recipe. The added pasta menu options include chicken alfredo pasta (made with Alfredo sauce, grilled chicken and baked cheese), Italian meats (made with tomato sauce, pepperoni, sausage, and cheese), cheesy Alfredo (with creamy Alfredo sauce, two layers of cheese and baked Parmesan cheese on top), and veggie (tomato sauce, green peppers, onions, tomatoes, black olives and cheese).
Pizza Hut Changes To Pasta Hut?
“Customers come to Pizza Hut for best tasting pizza and new pizza innovations, but we now have pastas that are premium, great tasting and affordable for you or your family” Lindsay Morgan, CMO of Pizza Hut said in a statement. “These are my new go-to order when I’m sending lunch or dinner to friends or family.”
Pizza Hut began offering oven-baked pasta selections in 2008 with the Tuscani Pastas, featuring Meaty Marinara and Creamy Chicken Alfredo varieties, which won a Nation’s Restaurant News MenuMasters award in 2009. This new lineup will replace the classic rotini-based pastas that have been baked under the same recipes for the past 14 years.
All oven-baked pasta orders come with garlic bread or breadsticks and are available starting at $8.99 (or a double family-sized portion starting at $13.99).
Copycat Pizza Hut Meaty Marinara Pasta
This is the second menu innovation Pizza Hut has introduced in 2022, with the first being the Spicy Lover’s pizza, which was added to the menu in January and is made with spicy marinara sauce, red chili peppers, and pepper flakes.
Yum Brands seems to be all about revamping past menu classics lately: Last week, KFC reintroduced chicken nuggets, which were originally available using a different recipe during the ‘80s.
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